Best Car Companies – Toyota retained its first place in the automotive rankings, as it was called the most valuable brand of cars in the world.
According to a study by the Interbrand Marketing Research Group, a Japanese car manufacturer was topped with a $ 27.8 billion brand price, which has improved six percent in 2010.
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Mercedes-Benz was directly departed in a brand of $ 27.4 billion at Mercedes-Benz, while BMW-Third is the highest rating of $ 24.5 billion motor work, age reports.
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According to the report, the most improvement was the Korean Hyundai cars, which increased the cost of the brand by 19 percent to $ 6.0 billion.
Other large car manufacturers were Volkswagen with 14 percent improvement, and Audi – 13 percent of the previous price increase.
According to the report, Ferrari published the fastest growth of the brand up to one percent, and overtook several brands, including HTC smartphone manufacturer and tractor manufacturer John Dir, diving from 91st to 99.
BMW caught Toyota as the world’s most valuable car brand, the annual rating of the best brand show.
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Mercedes-Benz, Volkswagen and Audi have improved their brand value, which today according to the top top 100 of the most valuable brands published by Market Research Million Million Brown, today
Toyota has become the best car brand in the iconic list of the most valuable brands in the world of 2016.
The Japanese automatic giant ranks 6th in the total list, with 12 car companies in the top -100, but only one in the top -10. With a total brand value of $ 42.1 billion, Toyota led car brands in the list, the second BMW, which came to the 14th position, which came with a total brand price of $ 28.8 million.
Toyota took the sixth highest record in the general list and the most valuable of car manufacturers. BMW comes in number 14 as follows, followed by Bay-Marselendase-Benz ( #20), Honda (23), Ford (35), Audi (36), Chevrolet (59), Lakes (63), Porsche (67), Nissan (70), Hinag (71).
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This is a good news, especially for Toyota and VW groups, which control about half of these brands between them. Japanese and German manufacturers were all at two ratings, and Ford, Chevi and Hyundai are distinguished as noticeable exceptions.
Volkswagen feels that this year has received the biggest shock, and of course! The achievements of Toyota are even more commendable because Lexus is also part of the list that adds more power to the Toyota group.
Now Toyota is the most valuable brand of cars; Tesla increases to number 8. Tesla, which increased the cost of his brand to 32 percent to $ 5.9 billion, was caught with Land Rover and Porsche to go to # 8 between car brands in this year’s rating # 10.
Then, I will not invest too much in these ratings, which are based on brand values, do not reflect on quality in any way or if the company is even better than competition. This rating is only a testimony for demand and popularity, people love brands in the top -10 list, it all indicates. Let me describe the example:
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McDonald’s is in nine with salty and Chinese unhealthy foods, and a metro chamber of healthy food is nine-TVI!
Samsung, a child – 10, compared to technology in the world, while Samsung – even today better quality innovative veteran Sony.
Nike is 16 years old, I tried all sports shoes and I think Adidas wins it in terms of design, suitability and comfort .. Adidas – 75.
The coke is in the top -5, while Pepsi – 30 .. Both drinks, I have to be frank here, about 2% different taste.
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It is only a rating of full bias for the top ten most disclosure, perhaps the first companies that were undoubtedly worked hard to reach where they are, and are worthy of, because, as a marketing person, as a marketing person, I think nothing is sold compared to a brand. However, this rating does not reflect quality or substance in relation to competition.
An annual report of brand finance’s business assessment about the most valuable car in the world, the Japanese car makes a German car manufacturer ahead of the Japanese car Toyota as a valuable brand # 1 in the world.
Mercedes-Benz has caught Toyota and BMW claims the position of pole as the world’s most valuable car brand, $ 43.9 billion after 24% of the annual growth.
The second merger was Toyota (6% to $ 43.7 billion), only on the eve of the third BMW rankings (6% to $ 41.8 billion). Toyota is accompanied by a complex brand landscape, roughly due to weak conditions in China, as consumers in this market have developed in favor of Japanese manufacturer and more demanded brands such as Mercedes-Benz.
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Tesla (from 106% to $ 5.7 billion) also recorded a much strong growth of brand cost compared to the previous year, growing 30 to 19th between car brands worldwide.
Outside -10, many Chinese brands focus on China’s domestic market, use a large increase in brand value, which is now the largest in the world.
Because manufacturers produce a series of new eco -friendly models, the sale of large sports communal vehicles (SUVs) has brought a spike in income for many brands, which leads to the fact that SUV now is now 34% of all sales of new cars up to about 28 million units worldwide. This includes Mercedes-Benz (several models sold worldwide 805,000 SUVs) and Nissan (which sold only 810,000 x-tril models).
Last year, high -class SUVs thrive with many new launch from luxurious brands, including Audi Audi Q5 and Alpha Romeo Stealvio.
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The Woakeswagen Group, which has the world’s largest car brand portfolio, priced $ 75.8 billion, capable of using synergia in Audi, Porsche and Volkswagen. The Volkswagen Group, especially in its brand family, wants to improve relations in its medium-term as well as the structure of 2025 schemes.
Michelin has become the most valuable tire brand after a 30% increase in brand price in the previous year. He caught Bridhstone (6% to $ 7.0 billion) which was already slipped from second place
I always thought that brand evaluation is more art than science. Because Kingfisher promised his “brand” as a pledge and Rs. 3 000 crores. But this report is very accurate (for example, the cost of brand X increased by 6% in 2018 against 2018). Does B-schools have brand evaluation?
Of course, not science, but of course, not art. Whatever method they use, there are always some things. But, of course, industries with some very smart people who get a lot of money to come up with a number based on beliefs and estimates.
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Typically, it is best to appreciate brands using all the appropriate brand evaluation methods and synthesize the results for reaching a conclusion
Of course, when you squeeze numbers, with or without beliefs, and synthesized them, our number comes. This number can be noted in any number before and after coma. This does not make it an accurate number. Only because the result is observed as 11.657%, nothing says about the accuracy of the number.
Which would probably be appropriate that the rating is almost accurate because the same method was used for all. If the individual end results are not comparable and you face the problem of accuracy of numbers.
Despite this, the cost of the brand is a very important parameter, whether it is for the value of stock, commission, tax targets. Even when you sell your company that belongs to the only person, the brand will enter the game.
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During the sixth year in a line, Toyota earned the title for the most valuable brand among car manufacturers, the cost of the brand – $ 29.987 billion – is a continuous increase of five percent compared to the year.
So far, it was named the most valuable brand among car manufacturers 11 times, in the total amount of 13. He had to agree to second place only in 2010 and 2012.
A new researcher of the Kanter Millward Brown Market Researcher has called the Brands Top 100 the most valuable 2019 brand for Toyota, which is the first time in the most valuable car brand in a year. Mercedes and BMW complete the first three.
However, rich against other 100 companies, car manufacturers were not so good. From the first dozen car manufacturers, only Toyota, Mercedes – 54 and BMW – 55, and all three were in 2018 ratings in the top -100, and all three were in 2018 ratings.
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VW gets the most benefit in the ratings of the most valuable car brands, Maruti Suzuki was displaced by Porsche and was only new participants out of the top 10.
Mercedes-Benz is the second most valuable brand in the automotive industry, according to the study, in the 56th position, behind the IT-BMW in the 61st positions, lost 9 and 12 percent respectively.
Ford and Honda left the top -100 list after loss of 10 and 15 percent of their values compared to 2019.
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